TeleSpace, EEC’s newest offering, completes the picture with an integrated system of hardware and software for the collection, processing, display, and distribution of data from the space-based environmental observing system.
Telespace Brochures
Brochure design for EEC’s new weather satellite division, named TeleSpace. Ethic also named the new division and each of the six new products. Planetary moons and one very bright star provided a common thread for their new out-of-this-world product offering.
MyMobile Marketing Campaign
Get Happy with the Ascentra MyMobile App. Ethic named and developed this marketing campaign for Ascentra’s mobile banking app, which is part of their Zip online management suite. MyMobile gives you fast access to your accounts – anytime, anywhere. Campaign included a billboards, print ads, digital marketing and a variety of in branch promotional materials.
Zip Online Services
Brand development, app design and advertising campaign, promoting Ascentra’s money management tool, we named ZIP. With Zip you can pay bills, transfer funds & track spending after midnight, at the store, or on vacation… Just Zip it. anytime, anywhere.
10 Year Mortgage TV Spot
Animated 30 second TV spot for Winnebago Community Credit Union’s 10 year fixed mortgage loan. We named the program the Perfect 10 and set out to create a light-hearted spot using the lake they’re named after as inspiration. This effective and affordable spot, gives Winnebago CU the tools to compete with the big boys.
Billboard Campaign
Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with TV, Radio, Billboard, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
"Real Stories" TV Spot – Caitlin
Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a three separate TV Advertising & Radio spots, Billboard’s, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
Digital Marketing
Coming up with this years marketing campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a full set of digital marketing assets, including social advertising and imagery, a home-page marketing take over and a dedicated “Real Stories” web page – complete with the ability for members to submit their own stories. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
ValleyStar Animation
After 61 years, Martinsville Dupont Credit Union needed to change their name. The credit union had grown and was servicing areas well beyond their namesake. Ethic was brought in to develop a video meant to ease any concerns long time Martinsville members may have, while introducing the new brand to their new 5 county member base. – New Name. Same great credit union. Say hello to ValleyStar.
Ascentra HELOC Print Ad
Ascentra’s new Home Equity Line of Credit dares you to Dream Big. Turn your home’s equity into a new master suite, a dream vacation, or a debt-free future with this low interest loan. Ethic developed a full print ad and digital campaign for the launch that was as big as your dreams. Campaign assets for the HELOC marketing campaign included TV advertising, radio spot, print advertising, social media advertising and in-branch marketing materials.
Financial Brochures
Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand. Now with new in-house printing and binding capabilities, Ascentra wanted to able to print their brochures themselves easily and without hassle. For ease of printing, Ethic designed the brochures without bleeds.
Social Media Advertising – Never Out of Style
Social media ads for the launch of Montez Renault’s new line of men’s grooming products. The ads target select style of men’s dress and reminds them that you are never out of style when you dress well and use Montez Renault. Ads were optimized to each social media platform and through targeting, Ethic was able to generate over 300,000 unique views with a 15% user engagement through likes, shares and click throughs in a two week period.