“Take Note”

To launch the new Yessian identity, Ethic used a two part ad to reveal the rebranding to the music industry. The teaser ad ran with just a note on the musical staff with the words “Take Note”. The second ad ran the next week with the new logo in place of the note and the headline “Take note of our new composition.”

General Awareness Campaign

Southeastern Federal Credit Union is located in the billboard capital of the south, so it was no surprise that our first campaign would have its share of them. In a very saturated banking market, SFCU has over the years struggled with how best to communicate to the community that they can become a member – with a very loose charter that basically encompasses 10 counties, chances are, most can. A general awareness campaign was set in place, using lots of white space and a simple message to help it stand out from a substantial amount of billboard clutter fighting for your attention.