Print campaign for the launch of GMAC Bank.
Ethic’s was brought on board to reintroduce Brand Bank’s struggling 100 year old brand. One of our first tasks was to redesign their institutional marketing materials, which had become outdated, inconsistent and in dire need of updating. After researching what materials they had and needed, we divided their brand into three main groups – Corporate, Promotional and Commercial. We gave each their own unique look that still worked well together. It was a subtle step, but one that helped maintain consistency and unity between their in branch marketing materials.
Teaming up with Ascension Strategic Marketing, we helped a struggling bank find its identity. Starting with a series of print and banner ads for Brand Bank’s new Mobile Banking…. Mobile Made Simple