Print campaign for the launch of GMAC Bank.
5 part print campaign to support Miller Zell’s four core competencies: Strategy, Design, Program Management and Store Implementation. Each service bucket was represented by an organic process.
To launch the new Yessian identity, Ethic used a two part ad to reveal the rebranding to the music industry. The teaser ad ran with just a note on the musical staff with the words “Take Note”. The second ad ran the next week with the new logo in place of the note and the headline “Take note of our new composition.”