The Fly City: College Park Tourism Video
The City of College Park has always moved to its own rhythm. With “A Fly City,” Ethic set out to turn the city’s proximity to Atlanta and the world’s busiest airport into something more compelling than geography: a brand attitude built around energy, access, flavor, and Southside swagger.
Ethic developed the Fly City tourism brand to frame College Park as hip, magnetic, and full of its own cultural momentum. To bring the campaign to life, we penned an original music track and brought in Joyce Kennedy of Mother’s Finest to deliver the vocals, giving the spot a voice with real Atlanta soul, rock-and-roll grit, and unmistakable presence.
From concept to final cut, we directed, shot, animated, edited and produced 100% of the video in-house, creating a beat-driven destination piece that moves the viewer through the city’s restaurants, events, nightlife, green spaces, and everyday moments with the confidence of a place that knows exactly who it is.
