We’re not here to fix what ain’t busted. Some brands need nothing more than a team they can trust to keep a good thing going. We're experts at learning the ropes, following the guidelines, and staying in our lane. We may suggest a cool side trip now and then if it works with the brand but consider us Cruise Control.


BCD Travel

BCD Travel has been a global leader in business travel for over 40 years. They are technological innovators, with a comprehensive, integrated network of platforms that simplifies travel for travelers and travel managers alike.

  • Branding
  • Identity
  • Advertising
  • Video
  • Website Design
  • Website Development

Business travel simplified.

Ethic hopped on board as a design and marketing partner in 2014 to work with TripSource®, their main traveler-facing product platform. Today we’re helping manage marketing for their ever-growing family of both B2B and B2C sub-brands, guiding each as it matures and assisting with organizing their communications approach.

While keeping an eye on the big picture from 30,000 feet to make sure everything is on message and on brand, we also have a crew down on the tarmac doing the work.

We are ground control, wide awake and devoted to keeping the BCD family of brands on the beam to excellence.

TripSource Logo
DecisionSource Logo
SolutionSource Logo

Cruise Control Engaged

TripSource Hotel Ad
TripSource Ad
SolutionSource Ad

“A testimonial here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.”

Heather Wright
Vice President, Global Product Marketing, BCD Travel

TripSource Opportunist Video
TripSource Planner Video
TripSource Technologist Video
TripSource Road Warrior Video

Click to watch videos above.