Ethic brings the Southside to life through bold, unexpected wordplay—transforming familiar phrases into a campaign full of flavor, personality, and curiosity.
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Gateway Arena Ads
Ethic puts Gateway Center Arena center stage—using bold ideas, playful wordplay, and plenty of Southside swagger to sell both the show and the space behind it.
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City Tourism Video
In Georgia’s Flyest City, every day moves to its own rhythm. Mimosas on the patio. Live beats in the air. A round on the greens. Tipoff at game time. From brunch to late night, College Park isn’t just a place to go—it’s a vibe.
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Visit Sandy Springs Ad Campaign
Our “Play Outside Atlanta” campaign shows newcomers the joy of a destination worth texting home about.
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City Event Branding & Marketing
Ethic turns up the volume on Hapeville’s Downtown Live series—evolving years of playful branding into a bolder, more polished look built to grow.
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Behind the Scenes with the Peavey Brothers
What looks seamless on screen is built from constant adjustments, creative teamwork, and the thrill of watching raw moments turn into a story. Here’s the inside scoop.
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Member One – TV Campaign Series – Opening Doors
The message behind these TV spots is symbolic, yet straightforward.
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Member One – 2024 Spring Deposit Campaign
Giving the audience something to enjoy—goats in trees, sloths, a cute dog—without wasting a bunch of time selling.
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Member One – TV spot – Stronger Together
This wholesome credit union television ad tells a simple story.
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Marketing On A Strict Budget
Budget and timeline were tight, but the work still needed to stand up against the bigger players in the Oshkosh area.
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Brand Strategy
Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.
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Spin the District Social Media
Ethic fuels Spin the District’s growth with bold social content—mixing world-class cycling, community energy, and unexpected messaging that stops the scroll.
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