Bear with us for a moment, or skip the next two paragraphs, because we’re about to hit you with some complicated info—the kind of info that would better be communicated via a thoughtfully-designed website.
Across the street (okay, interstate highway) from Hartsfield-Jackson Atlanta International Airport is the Gateway Center Campus, home to the Georgia International Convention Center and Gateway Center Arena. The buildings are separate, but functionally they’re under the same umbrella, along with CulinAero by Proof of the Pudding, the official caterer for both.
The Gateway Center Arena is the permanent home of three local sports teams: the Atlanta Dream (WNBA), the College Park Skyhawks (NBA G League), and LOVB Atlanta (professional volleyball). Fans need to be able to check schedules and plan accommodations from the site, so events are listed prominently on the home page. The Arena is also available for meetings and events, so there’s also handy information for planners and event attendees.
When it came to uniting each of these three brands, Ethic® Creative Works designed a near-seamless web experience. One site’s navigation flows into the next, with standardized layouts presented in each brand’s individual colors. A few carefully customized elements work to make each site feel unique while keeping them all closely connected. Ethic built the sites on the WordPress platform, making it easy for the Arena team to keep event listings, photos and information up to date.