Across the street (okay, interstate highway) from Hartsfield-Jackson Atlanta International Airport is the Gateway Center, home to the Georgia International Convention Center and Gateway Center Arena. The buildings are separate, but functionally they’re under the same umbrella, along with CulinAero, the official caterer for both.
CulinAero by Proof of the Pudding handles all event catering at the GICC and Arena, as well as concessions for Arena visitors.
When it came to uniting each of these three brands, Ethic designed a near-seamless web experience. One site’s navigation flows into the next, with standardized layouts presented in each brand’s individual colors. A few carefully customized elements work to make each site feel unique while keeping them all closely connected. Ethic built the sites on the WordPress platform, making it easy for the CulinAero team to keep their menus and photos up to date.