Ethic’s brochure takes the many, many great things about visiting Sandy Springs and distills them down
to the details that truly distinguish it: the city’s proximity to Atlanta; high-end shopping, dining, lodging
and entertainment; and beautiful, usable, well-maintained natural spaces.
To spotlight each of these attributes, we designed a thoughtful brochure that reveals and redefines
various aspects of the destination as each panel is unfolded. Gone are the traditional restaurant listings
and hotel charts that are virtually always out of date by the time the brochure hits the rack anyway.
That stuff is already on the website! Instead, the brochure is guilelessly aspirational, using genuine
destination snapshots to guide the reader through the experience of visiting this photogenic city.