ATL Airport District – Atlas Obscura Advertising

Posted on March 31, 2026July 9, 2026 by ethicdev

Ethic brings the Southside to life with a voice as bold and unexpected as the food itself.

Call it comfort. Call it craft. Call it “how did I not know about this?” From biscuits that mean business to sushi that doesn’t play by the rules, the ATL Airport District serves up a Southside you don’t expect—but won’t forget. The kind of place that takes something familiar and makes it just a little more interesting. Go ahead, order something you weren’t planning on.

So we did the same. To connect with Atlas Obscura’s discovery-minded audience, we built a series of digital advertising around playful reinterpretations of familiar phrases and lyrics—recognizable at first glance, but with just enough of a twist to earn a second look. What started as simple wordplay evolved into a flexible system of bold, food-driven headlines that carry a consistent voice across every format: clever, confident, a little tongue-in-cheek, and unmistakably Southside.

Gateway Arena Ads

Posted on July 9, 2026July 9, 2026 by ethicdev

Gateway Center Arena Billboard Campaign

A little something for the people who book the show—and the people who make the whole thing happen.

Gateway Center Arena needed to get in front of the entertainment industry, so naturally, we took it to Billboard. Ethic created two complementary ad campaigns designed to show off both sides of the venue: a 5,000-seat arena ready for concerts, crowds, and big nights, and a right-sized event space with the flexibility and services to handle everything that happens beyond the stage.

For the entertainment campaign, we leaned into the arena’s Southside location, local music legacy, and ability to put on a show. The services campaign took a broader approach, using bold headlines, playful visual ideas, and just enough swagger to make venue marketing feel a little less like venue marketing.

Because whether you’re looking for a place to rock the house or simply need the perfect size, Gateway Center Arena has room for both.

Big shows. Smart events. One very versatile arena.

City Tourism Video

Posted on July 9, 2026July 9, 2026 by ethicdev

The Fly City: College Park Tourism Video

The City of College Park has always moved to its own rhythm. With “A Fly City,” Ethic set out to turn the city’s proximity to Atlanta and the world’s busiest airport into something more compelling than geography: a brand attitude built around energy, access, flavor, and Southside swagger.

Ethic developed the Fly City tourism brand to frame College Park as hip, magnetic, and full of its own cultural momentum. To bring the campaign to life, we penned an original music track and brought in Joyce Kennedy of Mother’s Finest to deliver the vocals, giving the spot a voice with real Atlanta soul, rock-and-roll grit, and unmistakable presence.

From concept to final cut, we directed, shot, animated, edited and produced 100% of the video in-house, creating a beat-driven destination piece that moves the viewer through the city’s restaurants, events, nightlife, green spaces, and everyday moments with the confidence of a place that knows exactly who it is.

Visit Sandy Springs Ad Campaign

Posted on June 14, 2022March 13, 2026 by ethicdev

Play Outside Atlanta

Sandy Springs offers the convenience of an Atlanta-adjacent suburb—but Atlanta has lots of suburbs.

Lucky for Sandy Springs, this one is set apart by luxurious outdoor recreation that’s rarely found in a metropolitan setting. So Ethic® Creative Works dreamed up and executed a “Play Outside Atlanta” campaign spotlights this key strength with evocative visuals that help newcomers feel the joy of visiting a destination worth texting home about.

City Event Branding & Marketing

Posted on July 9, 2026July 9, 2026 by ethicdev

Hapeville Downtown Live – 2026 Event Branding

Five years in, Downtown Live was ready to grow up a little. Just not too much.

Ethic has been shaping the look of Hapeville’s Downtown Live series from the start, creating the original identity and giving Jazz & Seafood, Wings & Strings, and the Chili Cook-Off each a personality of their own.

For 2026, it was time to retire the playful characters and turn up the volume.

As the series has grown, so has its audience. The new look trades the illustrated style of years past for something bolder, sharper, and a little more dressed up for the occasion. Oversized typography, vibrant patterns, strong artist photography, and plenty of movement give each event its own flavor while making the full series feel like one big, loud, hard-to-ignore family.

Not bad for a quaint little city that fits inside one square mile.

Small town. Big stage. Very Hapeville.

Y como la comunidad de Hapeville sigue creciendo y cambiando, la campaña también habla más de un idioma. Todo lo que creamos para la ciudad ahora también tiene una versión en español, porque todos merecen saber qué está pasando en su comunidad. Y porque pasarla bien no debería perderse en la traducción.

Original Downtown Live Series Logos

Behind the Scenes with the Peavey Brothers

Posted on December 12, 2025July 8, 2026 by ethicdev

Turning Up the Science of Comfort

For more than a decade, the Peavey brothers have trusted Ethic® Creative Works to help shape a brand as strong as the work they stand behind. What started as a logo project has grown into a full-scale identity system: the messaging, the voice, the ubiquitous trucks all over Metro Atlanta, and the marketing that keeps their name top-of-mind. At this point, we’ve created just about everything except their website—a division of labor that can be tricky, as anyone who’s ever coordinated with multiple agencies will tell you, unless you’ve developed a brand so flawlessly that an outside party is able to pick it up and execute it with ease.

All this to say, we go way back with our PV bros. So when it came time to refresh their TV and video presence, we didn’t show up with a ring light and a handshake. We went big.

We booked a massive cyclorama studio, blasted 200,000+ lumens across the space, lined up three freshly scrubbed and camera-ready brothers, and rolled in a perfectly branded PV box truck to tie it all together.

Half-day shoot. Full-throttle Ethic.

Our entire crew. Six cameras. Drone. GoPros. Dollies. Gimbals. Lights.
New portraits. Hero shots. Interviews. A blooper reel we could probably sell tickets for.
Controlled chaos that somehow transforms into clean, confident brand content.

And because we physically cannot resist, we documented the whole circus—giving PV a behind-the-scenes piece that shows exactly how we get sh*t done.

The Work We Walked Out With

PV now has a robust bank of photography and videos they can pull from for a variety of marketing purposes:

Portraits & group shots of the Peavey brothers
Cinematic truck + team footage for their TV spots
Interview pieces covering PV’s history and the Science of Comfort
A full BTS film capturing the energy behind the brand

Why It Works

Twelve years of trust.
No leaks. No rattles. No lukewarm anything.

Just two teams keeping the system running at peak performance.

Member One – TV Campaign Series – Opening Doors

Posted on April 22, 2025April 16, 2026 by ethicdev

The message behind these TV spots is symbolic, yet straightforward: Member One Credit Union is in the business of opening doors for its members. While that includes the literal doors associated with home and vehicle ownership, Member One is most proud to hold open the doors to financial freedom and empowerment.

The full-service video team at Ethic^® Creative Works created each spot from concept, script and storyboard to shooting and post-production. Throughout each montage, Member One’s audience learns that this longstanding credit union has been creating opportunities in their community for over 80 years and counting.

Spot One

Spot Two

Spot Three

Member One – 2024 Spring Deposit Campaign

Posted on April 22, 2025September 8, 2025 by ethicdev

Even as advertisers, we’re annoyed by long-winded commercials that blast you with information you didn’t ask for. That’s the inspiration behind this Member One Credit Union campaign, in which we give the audience something to enjoy—goats in trees, sloths, a cute dog—without wasting a bunch of time selling. After all, free checking sells itself. Enjoy the goats.

Member One – TV spot – Stronger Together

Posted on April 22, 2025October 21, 2025 by ethicdev

This wholesome credit union television ad tells the simple story of a small business owner who nurtures her young daughter’s creative passion, eventually sharing a successful collaborative storefront selling both flowers and pottery.

Marketing On A Strict Budget

Posted on June 20, 2024March 13, 2026 by ethicdev

Sticking to a razor-thin budget doesn’t mean sending our imaginations home early. At Ethic® Creative Works, we never throw our hands up and turn to stock templates. We’re used to working with budgets of all sizes, and no matter what, our philosophy is the same: do absolutely as much as we can while staying just within the limits. Sure, boundless work scopes can be fun, but all projects begin the same way: with careful forethought about how to realistically—yet creatively—develop memorable material that makes the most of whatever we’ve got. Big or small, Ethic pushes the boundaries to make every project feel completely custom, high-end, and on-brand while maximizing every penny.

Brand Strategy

Posted on June 20, 2024March 13, 2026 by ethicdev

Your brand is more than your logo, name and slogan—it’s the entire experience that your audience has with your organization, product, or service. And it’s got a lot of moving parts. To keep all the elements of your brand working in tandem toward your institution’s goals, you need a long-term brand strategy to inform every decision along the way. It defines what you stand for, what promises you make, and what personality you convey. In practice, it forms a handy-dandy roadmap to keep your brand on track.