ATL Airport District digital marketing

Digital marketing and online content each play a big part in the long and successful marketing partnership shared by Ethic and the ATL Airport District. From simple banner ads to HTML5 embeds, OTT video, and social media headers and templates, we do all we can to ensure the District’s online presence is complete, compelling, consistent, and in keeping with the times.

Video content for the District needs to check several boxes, from catching the interest of the casual social media scroller to dispelling popular misconceptions about the Southside—all while of course marketing the District as the fantastic tourism and meetings destination that it is. The above video was created as a bombastic reintroduction to the tourism market during late fall of 2020, when U.S. travel was reopening after widespread pandemic panic.

Several of ATL Airport District's digital ads

As an ongoing digital echo of its main brand and current campaign, the District’s banner ads feature the same bold brand color usage and punny transportation-forward headlines. While the look and messaging evolve alongside our broader traditional advertising campaigns, they are always distinctly the District.