Across the street (okay, interstate highway) from Hartsfield-Jackson Atlanta International Airport is the Gateway Center, home to the Georgia International Convention Center and Gateway Center Arena. The buildings are separate, but functionally they’re under the same umbrella, along with CulinAero, the official caterer for both.
The GICC is the second largest convention center in the state of Georgia. As such, professional meeting and event planners make up a significant proportion of its target audience. We’ve placed all the key tools for event planning front and center for them so they can get right down to business.
When it came to uniting each of these three brands, Ethic designed a near-seamless web experience. One site’s navigation flows into the next, with standardized layouts presented in each brand’s individual colors. A few carefully customized elements work to make each site feel unique while keeping them all closely connected. Ethic built the sites on the WordPress platform, making it easy for the convention center team to keep the facility’s information and schedule up to date.