Promotional t-shirt designs for Montez Renault. Knowing that Montez Renault skincare products are designed for all types of men (and women) regardless of how you define yourself or your style, Ethic designed these tees to be simple, clever conversation starters.
Design and development of a 30 second TV advertising spot for Ascentra Credit Union, using Ascentra’s “Franklin” mascot to dream up how to use their new Home Equity Line of Credit! Use the HELOC for travel, to pay off high interest debt, for a special project… anything you can dream up! Corresponding radio spots, print ads, social media advertising and in-branch marketing materials where also developed to support the TV advertising air time in and around the Quad Cities area.
This was ValleyStar’s first annual report since their name change from Martinsville Dupont Credit Union a few months earlier. As with any major change, they were concerned with tempering loyal, existing members fears – many who have been with them since the beginning – into understanding that for them nothing would change. At the same time the new annual report design needed to reinvigorated their brand to attract a younger audience. To bring both groups together, “Proud Of Our Past, Focused On Our Future” messaging was developed for the annual report, along with a mix of historic and modern photography. The end result was a fresh new approach and continued development of the rejuvenated brand. The new messaging was reinforced through new billboards, print ads and in-store signage.
When we first connected with ValleyStar, they were just coming off an exhausting name and logo change from Martinsville Dupont Credit Union. They called us in to help with a video animation introducing their new identity. Soon after, Ethic took over ValleyStar’s brand development in its entirety. Sure, it would’ve been nice to be involved from the get-go, but we were very happy to jump in, assess where they were in the development of their new brand, and get things moving in the right direction. We took what had been established so far—just a logo, a color bar treatment and the start of a new website—and rolled up our sleeves.
With the name change already in motion, ValleyStar was under the gun. That meant we’d need to forego a complete brand study and hit the ground running. In close collaboration with the V.P of Marketing, we gradually developed brand elements on the fly, through actual working marketing materials. Obviously, that’s not the preferred situation for any agency or client, since moving forward without a well-thought-out plan can leave us vulnerable to dead ends and pitfalls, but Ethic was up to the task.
We started by establishing rules for colors, logo and typeface usage. Then we set out to clearly define who they were and what they wanted out of their materials. A round of general awareness campaign concepts soon led to a new ValleyStar call-out ribbon, the perfect complement to the aforementioned color bar.
With these tools in hand and an approved marketing direction, Ethic developed a full campaign, including Print Advertising, Billboards and In-Branch Graphics. Now, as ValleyStar’s brand continues to develop, we’re able to keep it on the straight and narrow with a consistent look.
Make the switch to Ascentra using the “Fresh Start” switch kit, designed and developed by Ethic. Switching has never been easier, with three ways of switching. New members can pick up the above packet at any branch location, or download it from the Ascentra website to print out and take in, or use Ascentra’s new Click Switch tool and do everything securely and easily online. Ethic designed and developed the kit, along with working to brand and market the new Click Switch program.