Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a three separate TV Advertising & Radio spots, Billboard’s, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
Digital Marketing
Coming up with this years marketing campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a full set of digital marketing assets, including social advertising and imagery, a home-page marketing take over and a dedicated “Real Stories” web page – complete with the ability for members to submit their own stories. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
ValleyStar Animation
After 61 years, Martinsville Dupont Credit Union needed to change their name. The credit union had grown and was servicing areas well beyond their namesake. Ethic was brought in to develop a video meant to ease any concerns long time Martinsville members may have, while introducing the new brand to their new 5 county member base. – New Name. Same great credit union. Say hello to ValleyStar.
Ascentra HELOC Print Ad
Ascentra’s new Home Equity Line of Credit dares you to Dream Big. Turn your home’s equity into a new master suite, a dream vacation, or a debt-free future with this low interest loan. Ethic developed a full print ad and digital campaign for the launch that was as big as your dreams. Campaign assets for the HELOC marketing campaign included TV advertising, radio spot, print advertising, social media advertising and in-branch marketing materials.
Financial Brochures
Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand. Now with new in-house printing and binding capabilities, Ascentra wanted to able to print their brochures themselves easily and without hassle. For ease of printing, Ethic designed the brochures without bleeds.
Social Media Advertising – Never Out of Style
Social media ads for the launch of Montez Renault’s new line of men’s grooming products. The ads target select style of men’s dress and reminds them that you are never out of style when you dress well and use Montez Renault. Ads were optimized to each social media platform and through targeting, Ethic was able to generate over 300,000 unique views with a 15% user engagement through likes, shares and click throughs in a two week period.
Airport Digital Signage
Digital signage for Montez Renault’s airport locations.
Montez Renault Product Photography
Photoshoot for Montez Renault’s line of men’s skin care products. Product photography used in advertising campaign, social media marketing and retail materials.
Social Media Marketing
Wash Like a Man – Social media promotion for Montez Renault’s line of Men’s Grooming Products… Work like a Dog, Wash like a Man. Formatted specifically for Instagram and included on all social media platforms. Through this marketing promotion, along with a few select ads and boosted posts, Ethic was able to generate over 2,500 new likes, 700+ engagements and 500+ unique website views in two weeks.
Social Media Marketing – Halloween
Halloween social media promotion for Montez Renault’s line of Men’s Grooming Products… Playing off the “Wash like a Man” campaign, this fun 15 second spot is a subtle reminder to enjoy the halloween festivities. Formatted specifically for Instagram and included on all social media platforms. Through this marketing promotion, along with a few select ads and boosted posts, Ethic was able to generate over 2,500 new likes, 700+ engagements and 500+ unique website views in two weeks.
Never out of style – Print Ad
Print advertising campaign – Montez Renault grooming products are made to support all men, no matter who they are or how they define themselves. You are never out of style. Since Montez Renault is yet to be a household name, each ad incorporates a product image that is tied to a set a rules for men. Each rule is a clever means to help describe each product.
THE RULES OF GROOMING
Rule 21: Women don’t have a lock on bad hair days.
Our Paraben and Sulfate free, hair products are specifically designed for the modern
man to leave you clean, confident and always in style.
Rule 15: Stop looking for the fountain of youth.
With products like our Jojoba Smoothing Scrub, with carefully chosen botanical extracts and antioxidants, your skin will feel rejuvenated, refreshed and always in style.
Rule 56: Looks aren’t important. Second looks are.
After a workout or before a night out, our 3-in-1 Performance Body-wash will put you at the top of your game and always in style.
Gift Boxes
Just in time for the holiday’s. With a little creative package design, a simple box gives Montez Renault big rewards. Using the same die, Ethic created a series of gift boxes that are unique to each set, through color blocking and text while being flexible enough to accommodate up to four products. Each gift box set was developed to create visual interest by stacking together on a shelf like a puzzle to form a variety of pattern combinations.
