The second in a series of animated TV spots for Winnebago Community Credit Union – featuring a great rate on a home equity line of credit. This effective and affordable spot, gives Winnebago CU additional ammunition to stay competitive in a crowded market.
FLOT Topper Packaging
Flõt (pronounced float) toppers is the latest hi-tech offering from Latexco. Unlike traditional memory foam, this revolutionary topper uses material that makes it feel like you’re floating on your bed and not sinking into it. Starting with the name, Ethic has had its hands dirty in the evolution of the new brand, which includes package design and naming of each product.
EEC 2014 Tradeshow
Ethic’s second year creating a new trade show booth for EEC. This year, the booth featured their new division of satellites and software. The show was in Atlanta, so we got to see our handy work actually at work. Even we were impressed with how well they stood out.
Direct Mailer
Ascentra partnered with Insightful Quantifiable Results (IQR) in 2014 to help review their credit card portfolio. Through the data analytics it was determined their member’s likelihood to respond to a balance transfer and credit line increase offer based on the members spending habits. We built upon the fresh branding look that was developed in 2013, by creating a direct mail campaign focused on increasing credit card usage and retention in return also increasing their credit card portfolio.Separate letters were created that were visually stimulating in order to engage the member and stand out from the traditional form letters. These direct mailers proved to be the best way to engage Ascentra’s Visa owners.
FOM Identity
Naming and Logo for a new mattress core line of products. FOM is the latest line of bedding core’s from Latexco, a revolutionary new product with limitless possibilities for the bedding industry.
Financial Brochure
Trifold brochure to promote Southeastern Federal Credit Union’s small business loans and services. Crafting Business Excellence Since 1953.
Telespace Identity
TeleSpace, EEC’s newest offering, completes the picture with an integrated system of hardware and software for the collection, processing, display, and distribution of data from the space-based environmental observing system.
Telespace Brochures
Brochure design for EEC’s new weather satellite division, named TeleSpace. Ethic also named the new division and each of the six new products. Planetary moons and one very bright star provided a common thread for their new out-of-this-world product offering.
MyMobile Marketing Campaign
Get Happy with the Ascentra MyMobile App. Ethic named and developed this marketing campaign for Ascentra’s mobile banking app, which is part of their Zip online management suite. MyMobile gives you fast access to your accounts – anytime, anywhere. Campaign included a billboards, print ads, digital marketing and a variety of in branch promotional materials.
Zip Online Services
Brand development, app design and advertising campaign, promoting Ascentra’s money management tool, we named ZIP. With Zip you can pay bills, transfer funds & track spending after midnight, at the store, or on vacation… Just Zip it. anytime, anywhere.
10 Year Mortgage TV Spot
Animated 30 second TV spot for Winnebago Community Credit Union’s 10 year fixed mortgage loan. We named the program the Perfect 10 and set out to create a light-hearted spot using the lake they’re named after as inspiration. This effective and affordable spot, gives Winnebago CU the tools to compete with the big boys.
Billboard Campaign
Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with TV, Radio, Billboard, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.