After dominating the Red Tea market for years, Kalahari was starting to feel the pressure of competition from the major players in the tea industry. With little capital left, Kalahari came to us for one last stand. Ethic’s new design, in our eyes, was the cream of the crop – unfortunately, soon after design approval, Kalahari packed it in and called it a day. It’s disappointing to see something you’ve worked so hard on not come to fruition, but that’s sometimes the name of the game.
Since The Weather Channel is the official weather service of Major League Baseball, a digital sales promo themed around the beginning of the season was right in their strike zone.
A set of 15 custom designed “trading cards” featuring products, sales statistics, branded messaging and TWC personalities was the central piece of the kit. Each kit contained 20 packs of cards, a batting helmet, branded drink coozies, peanuts and boxes of Cracker Jack and the whole thing was presented on an “infield” placemat. 20 of the 300 kits had a “golden ticket” randomly inserted in one of the packs – the finder got tickets to game in their region, courtesy of The Weather Channel!
Product packaging for a variety of lamp types. Project included in-house product photography.
To stay ahead of the competition, Halco is constantly updating their product line. This means a lot of last minute product photography is needed. Since Ethic designs most Halco projects, we saw the need to be able to quickly turnaround these shots to help keep our design projects on time.
Package Design for a complete line of household cleaners that are non-toxic, bio-based, biodegradable and made from renewable resources. Whether you’re cleaning grease from a grill, your bathroom tile, or simply wiping down the windows, n:Cleans has the perfect all-natural cleaner for you. Ditch the chemicals.
Flõt (pronounced float) toppers is the latest hi-tech offering from Latexco. Unlike traditional memory foam, this revolutionary topper uses material that makes it feel like you’re floating on your bed and not sinking into it. Starting with the name, Ethic has had its hands dirty in the evolution of the new brand, which includes package design and naming of each product.