Board Game for CNN’s America Votes.
5 part print campaign to support Miller Zell’s four core competencies: Strategy, Design, Program Management and Store Implementation. Each service bucket was represented by an organic process.
After dominating the Red Tea market for years, Kalahari was starting to feel the pressure of competition from the major players in the tea industry. With little capital left, Kalahari came to us for one last stand. Ethic’s new design, in our eyes, was the cream of the crop – unfortunately, soon after design approval, Kalahari packed it in and called it a day. It’s disappointing to see something you’ve worked so hard on not come to fruition, but that’s sometimes the name of the game.
The challenge: Reintroduce a 100 year old brand that hadn’t really marketed itself much in the last 20 years as a valuable and modern banking option. Ethic’s solution? Value-driven messaging and a focus on technological simplicity put a slightly older customer base at ease, while convincing potential new customers that Brand Bank was their best option. The result was this three month direct mail campaign generated almost 100 new personal and business checking accounts, totaling more than 30M in deposits.