A print ad that reminds us that weather.com is a very, very popular mobile content site.

When we were hired to develop an advertising campaign for Halco’s energy-efficient LED product line, we saw the opportunity to tackle that problem. Ethic proposed a graphic strategy that would reinforce brand recognition and value. With strong, consistent design, we established the visual standards needed to modernize and streamline the Halco look across all media. …

Ethic loves a witty ad. This one is for The Weather Channel.