Ethic’s was brought on board to reintroduce Brand Bank’s struggling 100 year old brand. One of our first tasks was to redesign their institutional marketing materials, which had become outdated, inconsistent and in dire need of updating. After researching what materials they had and needed, we divided their brand into three main groups – Corporate, Promotional and Commercial. We gave each their own unique look that still worked well together. It was a subtle step, but one that helped maintain consistency and unity between their in branch marketing materials.
EEC Corporate Brochure
Product brochures for EEC’s line of weather radars.
Ethic undertook a company-wide rebranding of EEC in late 2012. The website was completely redesigned to align with the new branding, then translated into four other languages.
Southeastern Federal Credit Union is located in the billboard capital of the south, so it was no surprise that our first campaign would have its share of them. In a very saturated banking market, SFCU has over the years struggled with how best to communicate to the community that they can become a member – with a very loose charter that basically encompasses 10 counties, chances are, most can. A general awareness campaign was set in place, using lots of white space and a simple message to help it stand out from a substantial amount of billboard clutter fighting for your attention.
Get Happy with the Ascentra MyMobile App. Ethic named and developed this marketing campaign for Ascentra’s mobile banking app, which is part of their Zip online management suite. MyMobile gives you fast access to your accounts – anytime, anywhere. Campaign included a billboards, print ads, digital marketing and a variety of in branch promotional materials.
Brand development, app design and advertising campaign, promoting Ascentra’s money management tool, we named ZIP. With Zip you can pay bills, transfer funds & track spending after midnight, at the store, or on vacation… Just Zip it. anytime, anywhere.
Wash Like a Man – Social media promotion for Montez Renault’s line of Men’s Grooming Products… Work like a Dog, Wash like a Man. Formatted specifically for Instagram and included on all social media platforms. Through this marketing promotion, along with a few select ads and boosted posts, Ethic was able to generate over 2,500 new likes, 700+ engagements and 500+ unique website views in two weeks.