After a successful launch of a test campaign for the RBC Homeline Plan, Ethic was asked to design a year-long, in-branch marketing campaign that included redesigning all corporate collateral and in-branch promotional materials.
The challenge: Reintroduce a 100 year old brand that hadn’t really marketed itself much in the last 20 years as a valuable and modern banking option. Ethic’s solution? Value-driven messaging and a focus on technological simplicity put a slightly older customer base at ease, while convincing potential new customers that Brand Bank was their best option. The result was this three month direct mail campaign generated almost 100 new personal and business checking accounts, totaling more than 30M in deposits.
Ethic’s was brought on board to reintroduce Brand Bank’s struggling 100 year old brand. One of our first tasks was to redesign their institutional marketing materials, which had become outdated, inconsistent and in dire need of updating. After researching what materials they had and needed, we divided their brand into three main groups – Corporate, Promotional and Commercial. We gave each their own unique look that still worked well together. It was a subtle step, but one that helped maintain consistency and unity between their in branch marketing materials.
Southeastern Federal Credit Union is located in the billboard capital of the south, so it was no surprise that our first campaign would have its share of them. In a very saturated banking market, SFCU has over the years struggled with how best to communicate to the community that they can become a member – with a very loose charter that basically encompasses 10 counties, chances are, most can. A general awareness campaign was set in place, using lots of white space and a simple message to help it stand out from a substantial amount of billboard clutter fighting for your attention.
Trifold brochure to promote SFCU’s small business loans and services… Crafting Business Excellence, Since 1953.
Get Happy with the Ascentra MyMobile App. Ethic named and developed this marketing campaign for Ascentra’s mobile banking app, which is part of their Zip online management suite. MyMobile gives you fast access to your accounts – anytime, anywhere. Campaign included a billboards, print ads, digital marketing and a variety of in branch promotional materials.
Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand. Now with new in-house printing and binding capabilities, Ascentra wanted to able to print their brochures themselves easily and without hassle. For ease of printing, Ethic designed the brochures without bleeds.
This was ValleyStar’s first annual report since their name change from Martinsville Dupont Credit Union a few months earlier. As with any major change, they were concerned with tempering loyal, existing members fears – many who have been with them since the beginning – into understanding that for them nothing would change. At the same time the new annual report design needed to reinvigorated their brand to attract a younger audience. To bring both groups together, “Proud Of Our Past, Focused On Our Future” messaging was developed for the annual report, along with a mix of historic and modern photography. The end result was a fresh new approach and continued development of the rejuvenated brand. The new messaging was reinforced through new billboards, print ads and in-store signage.
Make the switch to Ascentra using the “Fresh Start” switch kit, designed and developed by Ethic. Switching has never been easier, with three ways of switching. New members can pick up the above packet at any branch location, or download it from the Ascentra website to print out and take in, or use Ascentra’s new Click Switch tool and do everything securely and easily online. Ethic designed and developed the kit, along with working to brand and market the new Click Switch program.