Print campaign for the launch of GMAC Bank.
Tag: financial
Retail Environments
For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete overhaul of Allegacy Federal Credit Union.
RBC Collateral
After a successful launch of a test campaign for the RBC Homeline Plan, Ethic was asked to design a year-long, in-branch marketing campaign that included redesigning all corporate collateral and in-branch promotional materials.
Ascentra Outdoor Campaign
Billboard for Ascentra Credit Union.
Reliance Stationery
Stationery system for Reliance Financial.
Ascentra 10 & Done logo
Logo for Ascentra’s 10 year fixed rate mortgage.
Direct Mail Campaigns
The challenge: Reintroduce a 100 year old brand that hadn’t really marketed itself much in the last 20 years as a valuable and modern banking option. Ethic’s solution? Value-driven messaging and a focus on technological simplicity put a slightly older customer base at ease, while convincing potential new customers that Brand Bank was their best option. The result was this three month direct mail campaign generated almost 100 new personal and business checking accounts, totaling more than 30M in deposits.
Mobile Banking Campaign
Teaming up with Ascension Strategic Marketing, we helped a struggling bank find its identity. Starting with a series of print and banner ads for Brand Bank’s new Mobile Banking…. Mobile Made Simple
Ascentra GO Billboard
Billboard for Ascentra’s Grand Opening and new auto loan rate using the “Paper City” campaign.