Retail Environments

For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete overhaul of Allegacy Federal Credit Union.

Direct Mail Campaigns

The challenge: Reintroduce a 100 year old brand that hadn’t really marketed itself much in the last 20 years as a valuable and modern banking option. Ethic’s solution? Value-driven messaging and a focus on technological simplicity put a slightly older customer base at ease, while convincing potential new customers that Brand Bank was their best option. The result was this three month direct mail campaign generated almost 100 new personal and business checking accounts, totaling more than 30M in deposits.