Print campaign for the launch of GMAC Bank.
Tag: financial
GMAC Bank Logo
For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry, like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete brand development of GMAC Bank, now Ally Bank.
Pointing to existing relationships with nearly 25 million loyal consumers, GM and GMAC Financial Services recognized great potential in offering banking services to its significant customer base. With a keen eye toward the target audience’s wide-ranging ages, ethnicities and annual incomes, a logo was developed along with a tag line and all graphic communication components to make up a visually compelling, instantly recognizable GMACBank brand. The outcome? A veritable SUV of branding campaigns: quick off the line, loaded with power, and built rock-solid for the long haul.
GMAC Corporate Identity and brand marks
The goal was to create an identity program that reflected the strong brand affinity associated with GMAC and leveraged the stability associated with General Motors. On-target messaging was captured and test-group proven in the tag line, “Expect more from someone you know.”
Retail Environments
For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete overhaul of Allegacy Federal Credit Union.
RBC Collateral
After a successful launch of a test campaign for the RBC Homeline Plan, Ethic was asked to design a year-long, in-branch marketing campaign that included redesigning all corporate collateral and in-branch promotional materials.
ascentra.org
Early website design for Ascentra Credit Union.
Ascentra Outdoor Campaign
Billboard for Ascentra Credit Union.
Reliance Stationery
Stationery system for Reliance Financial.
2011 Grand Opening Wrap
In 2011 it was time for Ascentra to branch out into the community by opening 3 new locations. Ethic commenced with a month long print and digital advertising blitz, which included a full newspaper wrap, and ended with a day long celebration. Fun was had by all.
Ascentra 10 & Done logo
Logo for Ascentra’s 10 year fixed rate mortgage.