For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry, like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete brand development of GMAC Bank, now Ally Bank.
Pointing to existing relationships with nearly 25 million loyal consumers, GM and GMAC Financial Services recognized great potential in offering banking services to its significant customer base. With a keen eye toward the target audience’s wide-ranging ages, ethnicities and annual incomes, a logo was developed along with a tag line and all graphic communication components to make up a visually compelling, instantly recognizable GMACBank brand. The outcome? A veritable SUV of branding campaigns: quick off the line, loaded with power, and built rock-solid for the long haul.
GMAC Corporate Identity and brand marks
The goal was to create an identity program that reflected the strong brand affinity associated with GMAC and leveraged the stability associated with General Motors. On-target messaging was captured and test-group proven in the tag line, “Expect more from someone you know.”