“Glow” TV Spot for Ascentra Credit Union.
The challenge: Reintroduce a 100 year old brand that hadn’t really marketed itself much in the last 20 years as a valuable and modern banking option. Ethic’s solution? Value-driven messaging and a focus on technological simplicity put a slightly older customer base at ease, while convincing potential new customers that Brand Bank was their best option. The result was this three month direct mail campaign generated almost 100 new personal and business checking accounts, totaling more than 30M in deposits.
Ethic’s was brought on board to reintroduce Brand Bank’s struggling 100 year old brand. One of our first tasks was to redesign their institutional marketing materials, which had become outdated, inconsistent and in dire need of updating. After researching what materials they had and needed, we divided their brand into three main groups – Corporate, Promotional and Commercial. We gave each their own unique look that still worked well together. It was a subtle step, but one that helped maintain consistency and unity between their in branch marketing materials.
Teaming up with Ascension Strategic Marketing, we helped a struggling bank find its identity. Starting with a series of print and banner ads for Brand Bank’s new Mobile Banking…. Mobile Made Simple
Keeping with the “Paperscape” theme, Quarter three focusses on bringing more members into the credit union, by Breaking Free from big banking.
Billboard for Ascentra’s Grand Opening and new auto loan rate using the “Paper City” campaign.
Advertising a new branch opening, family day and a low rate auto loan all at once made for an interesting design challenge. With a limited marketing budget for television, print and online advertising added to the mix, we needed a concept that could be implemented creatively and affordably across all channels. The team at Ethic recreated the Quad Cities out of construction paper in our studio, blending the community’s rural roots and new city growth. That vibrant paperscape gave us all the tools we needed for a visually interesting and cohesive campaign.
Ascentra GO Newspaper Insert
Ascentra’s week long takeover of the Quad City Times using the full gamut of web banners.