The Peavey brothers were having difficulty with clients remembering them and in the “I need it now” heating and air biz, that’s unquestionably bad. Ethic was brought in to research a more memorable identity. Shortening their name to PV was the easy switch; the challenge was incorporating their strong attitude towards their industry. PV is more than just “box changers”, they’re Whole Home Performance experts. By using science and the latest testing techniques, PV treats your home as a full harmonious system that runs much like our body – with each major part needing to run smoothly to stay healthy. At PV they believe that if you take care of your system, it will take care of you by keeping you comfortable and healthy. Geometric shapes that resemble multiple rooms, or systems was the anchor to the new brand and by steering clear of your typical heating and air colors, Ethic gave PV the tools to become the leader in changing how you and the industry looks at HVAC systems. PV Heating and Air – The Science of comfort.
After working on a much needed general awareness campaign, Southeastern Federal Credit Union contacted us again for a complete redesign of their banking website. We chose to build a responsive site to optimize the mobile view, included a built-in CMS, allowing SFCU employees to easily update each page without assistance, and adhered to all security guidelines.
The new website was a success with both management and customers. We have since worked with SFCU on numerous projects and continue to have a great working relationship with them.
Website for Havells, a leading Fast Moving Electrical Goods (FMEG) Company. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Pumps, Fans, Modular Switches, Home Appliances, Electric Water Heaters, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial and industrial Applications. Launch Site
Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a three separate TV Advertising & Radio spots, Billboard’s, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
After 61 years, Martinsville Dupont Credit Union needed to change their name. The credit union had grown and was servicing areas well beyond their namesake. Ethic was brought in to develop a video meant to ease any concerns long time Martinsville members may have, while introducing the new brand to their new 5 county member base. – New Name. Same great credit union. Say hello to ValleyStar.
Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand. Now with new in-house printing and binding capabilities, Ascentra wanted to able to print their brochures themselves easily and without hassle. For ease of printing, Ethic designed the brochures without bleeds.
Fully responsive ecommerce website for Montez Renault.
Founded by former football teammates and luxury grooming-club entrepreneurs Karlos Montez Dansby and Christopher Renault Butler, Montez Renault set out to elevate men’s grooming with a collection of hair, body and skincare products crafted from the highest quality ingredients and based in sound science.
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Design and development of a 30 second TV advertising spot for Ascentra Credit Union, using Ascentra’s “Franklin” mascot to dream up how to use their new Home Equity Line of Credit! Use the HELOC for travel, to pay off high interest debt, for a special project… anything you can dream up! Corresponding radio spots, print ads, social media advertising and in-branch marketing materials where also developed to support the TV advertising air time in and around the Quad Cities area.
This was ValleyStar’s first annual report since their name change from Martinsville Dupont Credit Union a few months earlier. As with any major change, they were concerned with tempering loyal, existing members fears – many who have been with them since the beginning – into understanding that for them nothing would change. At the same time the new annual report design needed to reinvigorated their brand to attract a younger audience. To bring both groups together, “Proud Of Our Past, Focused On Our Future” messaging was developed for the annual report, along with a mix of historic and modern photography. The end result was a fresh new approach and continued development of the rejuvenated brand. The new messaging was reinforced through new billboards, print ads and in-store signage.