Coming up with this years marketing campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a full set of digital marketing assets, including social advertising and imagery, a home-page marketing take over and a dedicated “Real Stories” web page – complete with the ability for members to submit their own stories. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.