Coming up with this years marketing campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a full set of digital marketing assets, including social advertising and imagery, a home-page marketing take over and a dedicated “Real Stories” web page – complete with the ability for members to submit their own stories. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.
Social media ads for the launch of Montez Renault’s new line of men’s grooming products. The ads target select style of men’s dress and reminds them that you are never out of style when you dress well and use Montez Renault. Ads were optimized to each social media platform and through targeting, Ethic was able to generate over 300,000 unique views with a 15% user engagement through likes, shares and click throughs in a two week period.
Wash Like a Man – Social media promotion for Montez Renault’s line of Men’s Grooming Products… Work like a Dog, Wash like a Man. Formatted specifically for Instagram and included on all social media platforms. Through this marketing promotion, along with a few select ads and boosted posts, Ethic was able to generate over 2,500 new likes, 700+ engagements and 500+ unique website views in two weeks.
Halloween social media promotion for Montez Renault’s line of Men’s Grooming Products… Playing off the “Wash like a Man” campaign, this fun 15 second spot is a subtle reminder to enjoy the halloween festivities. Formatted specifically for Instagram and included on all social media platforms. Through this marketing promotion, along with a few select ads and boosted posts, Ethic was able to generate over 2,500 new likes, 700+ engagements and 500+ unique website views in two weeks.
In 2013 through the development of Ascentra’s paper city campaign, a generic character was starting to be used within various marketing materials. Soon we named him “Franklin” and eventually he started getting a bigger role and became the mascot for Ascentra Switch campaign. Franklin represents everyone who is fed up with banks and has decided to make the switch to Ascentra. We developed a social marketing opportunity that featured human-sized Franklin silhouettes with a cut-out for your face. The large Franklins were put in each branch and members were encouraged to snap a picture of themselves as Franklin and upload it to their social media pages with the hashtag “#Switch2Ascentra”. This member-generated campaign content exposed Ascentra to more potential new members and gave us a way to track their reach. To further enhance the retention of the “Switch2Ascentra” campaign, we created a seven foot tall mascot/costume and sent a real, live version of Franklin out into the community to spread the Ascentra message.