This little social media campaign was targeted at would-be spectators for our bike race events. For all the spinquisitive minds out there, these seamless two-image Instagram galleries first defined an interesting cycling term in earnest that spectators might like to know. Then, after a quick read and a quick swipe, we revealed how we might redefine the same term to fit the spectator lifestyle. Comedy!
![](https://ethic.works/wp-content/uploads/2022/07/Spincyclopedia-portfolio-08-1024x753.jpg)
![](https://ethic.works/wp-content/uploads/2022/07/Spincyclopedia-portfolio-09-1024x753.jpg)
![](https://ethic.works/wp-content/uploads/2022/07/Spincyclopedia-portfolio-10-1024x753.jpg)
![](https://ethic.works/wp-content/uploads/2022/07/Spincyclopedia-portfolio-11-1024x753.jpg)