Gateway Center Arena Billboard Campaign
A little something for the people who book the show—and the people who make the whole thing happen.
Gateway Center Arena needed to get in front of the entertainment industry, so naturally, we took it to Billboard. Ethic created two complementary ad campaigns designed to show off both sides of the venue: a 5,000-seat arena ready for concerts, crowds, and big nights, and a right-sized event space with the flexibility and services to handle everything that happens beyond the stage.
For the entertainment campaign, we leaned into the arena’s Southside location, local music legacy, and ability to put on a show. The services campaign took a broader approach, using bold headlines, playful visual ideas, and just enough swagger to make venue marketing feel a little less like venue marketing.
Because whether you’re looking for a place to rock the house or simply need the perfect size, Gateway Center Arena has room for both.
Big shows. Smart events. One very versatile arena.
