Hapeville Downtown Live – 2026 Event Branding
Five years in, Downtown Live was ready to grow up a little. Just not too much.
Ethic has been shaping the look of Hapeville’s Downtown Live series from the start, creating the original identity and giving Jazz & Seafood, Wings & Strings, and the Chili Cook-Off each a personality of their own.
For 2026, it was time to retire the playful characters and turn up the volume.
As the series has grown, so has its audience. The new look trades the illustrated style of years past for something bolder, sharper, and a little more dressed up for the occasion. Oversized typography, vibrant patterns, strong artist photography, and plenty of movement give each event its own flavor while making the full series feel like one big, loud, hard-to-ignore family.
Not bad for a quaint little city that fits inside one square mile.
Small town. Big stage. Very Hapeville.
Y como la comunidad de Hapeville sigue creciendo y cambiando, la campaña también habla más de un idioma. Todo lo que creamos para la ciudad ahora también tiene una versión en español, porque todos merecen saber qué está pasando en su comunidad. Y porque pasarla bien no debería perderse en la traducción.
Original Downtown Live Series Logos
