MLB Sales Promotion

Since The Weather Channel is the official weather service of Major League Baseball, a digital sales promo themed around the beginning of the season was right in their strike zone.
A set of 15 custom designed “trading cards” featuring products, sales statistics, branded messaging and TWC personalities was the central piece of the kit. Each kit contained 20 packs of cards, a batting helmet, branded drink coozies, peanuts and boxes of Cracker Jack and the whole thing was presented on an “infield” placemat. 20 of the 300 kits had a “golden ticket” randomly inserted in one of the packs – the finder got tickets to game in their region, courtesy of The Weather Channel!

Institutional Brochure Designs

Ethic’s was brought on board to reintroduce Brand Bank’s struggling 100 year old brand. One of our first tasks was to redesign their institutional marketing materials, which had become outdated, inconsistent and in dire need of updating. After researching what materials they had and needed, we divided their brand into three main groups – Corporate, Promotional and Commercial. We gave each their own unique look that still worked well together. It was a subtle step, but one that helped maintain consistency and unity between their in branch marketing materials.