Development of a new system of “ATL Gateway” trails around Hartsfield-Jackson Atlanta International Airport, including design for this new trail marker system for MTB Atlanta.
Imagine flying into the world’s busiest airport, and within minutes, hiking, jogging or biking away on trails surrounded by old growth oak, large rock formations and small streams—all without ever getting in a car. That’s the vision of MTB Atlanta’s Ride and Fly MTB Experience.
Dick Lane Velodrome Logo
Identity for the Dick Lane Velodrome – one of only 22 active velodromes in the United States.
Hevea Grove Logo
Naming and branding of a new high-end latex mattress line for de Courcy & Company.
Kalahari Logo
Identity for Kalahari Limited, one of the first companies to import Red Tea into the United States.
Take a look at the logo in use.
Sollos Logo
Logo for high-end outdoor lighting fixture company
MZ Ad Campaign
This five-part print campaign supported Miller Zell’s four core competencies: Strategy, Design, Program Management and Store Implementation. Each service bucket was represented by an organic process.
Southeastern Cycling
Identity and web design for Southeastern Cycling, a repository for news, events, and dates for all things cycling in and around Atlanta.
The ATL Airport Chamber
After completing a competitive analysis for the Airport Area Chamber of Commerce, it was quickly decided they needed a full rebrand. So, Ethic started with a new name; the ATL Airport Chamber was born. Next on the agenda was a new logo, replacing their existing brand that literally looked like a plane was falling from the sky. Soon after came a new tagline, mission & vision statements, and copy to be placed into their new website and marketing material, also being developed by the Ethic.
Travel Marketing
Ethic’s experience is deeply steeped in travel and destination marketing, and one DMO we’ve worked with extensively over the years is the ATL Airport District Convention & Visitors Bureau. The District is a neighbor to Ethic’s own home base and, by definition, a fellow champion of the Southside.
Opus
Ethic was approached by Global Excel, a full-service company in Canada providing cost containment, claims management, and medical assistance. Their goal for us was to develop a brand from the ground up for their maiden launch into the U.S. market, including market analysis, naming, logo design, brand development, and core messaging.
Our principal challenge was to reach both the Insurer and the Insured, and we did so with copy, colors, marketing materials, and imagery that are straightforward, easy to understand, and personable. What began as an assortment of ideas and values ultimately converged into a striking brand that delivers compelling results and, like the company itself, helps to move healthcare forward.
We undertook extensive research and dozens of name-storming sessions to land on Opus MedStrategies, a name that calls forth a vast body of work, meticulously produced.
The name Opus speaks to the breadth of services they offer, a full score of cost containment solutions and data-driven insights that support informed decision making for the payer, provider, and patient. Far from being a one-note company, Opus’ oeuvre demonstrates their ability to transform and simplify access to healthcare.
The Opus story is transformative and comprehensive, so we focused on finding unexpected ways to evoke transparency, access, evolution, and integrity.
Member One Business Services
In this quick 30-second TV spot for Member One Federal Credit Union Business Services, a kindly ice cream vendor and his pup make it big in Member One’s animated community.
Member One Mobile Banking
Member One Federal Credit Union’s mobile banking is second to none. This bold, can’t-miss-it billboard campaign was designed to quickly catch drivers’ attention during rush hour, when exceptional convenience carries an especially salient appeal.
