Member One Federal Credit Union’s mobile banking is second to none. This bold, can’t-miss-it billboard campaign was designed to quickly catch drivers’ attention during rush hour, when exceptional convenience carries an especially salient appeal.
:30 TV Spot for the Grand Opening of Ascentra’s newest branch. The handmade paperscape was featured in tv, print and web advertising for the Q1 campaign.
In this whimsical animated TV spot for Member One Federal Credit Union’s Home Mortgages, a family signs for the home of their dreams.
One of our favorite bike shops loves awesome swag, so we’re always happy lend a hand. Here are a few of our favorite cycling jersey designs over the past few years.
Every destination has qualities that draw visitors in. At Ethic, we enjoy the process of figuring out what those are, where they fit together, and how to show visitors the whole picture—in the exact right light.
Ethic’s brochure takes the many, many great things about visiting Sandy Springs and distills them down
to the details that truly distinguish it: the city’s proximity to Atlanta; high-end shopping, dining, lodging
and entertainment; and beautiful, usable, well-maintained natural spaces.
To spotlight each of these attributes, we designed a thoughtful brochure that reveals and redefines
various aspects of the destination as each panel is unfolded. Gone are the traditional restaurant listings
and hotel charts that are virtually always out of date by the time the brochure hits the rack anyway.
That stuff is already on the website! Instead, the brochure is guilelessly aspirational, using genuine
destination snapshots to guide the reader through the experience of visiting this photogenic city.
Branding simplification, tagline development, and marketing as needed for one of the premiere non-profit Mountain Biking organizations in the Southeast. MTB Atlanta promotes, designs, develops, and builds most of the trails within the Metro Atlanta region.
After rebranding the ATL Airport Chamber, Ethic developed this new straight-to-the-point ad campaign.
Divisions at the CDC are not permitted to have their own logos, but they are allowed to create a graphic device to be used on their public-facing marketing materials. We designed an icon to represent the interplay of people and the community they live and work in, then paired it with the division’s mission statement to identify them with the market they serve.
East Point Commons has been the city of East Point’s de facto gathering place for many years. From fireworks to marches, movies, music, and the arts, this strip of public land has always been the center of the community. When the time came to reimagine its image in preparation for long-awaited development of the space, Ethic used a series of similar but diverse geometric shapes to represent the people of East Point coming together. The vibrant, uplifting colors are a perfect fit for a bright and modern new East Point.
For a modern city, Hapeville has some deep roots. So when Ethic redesigned their logo, we wanted to give them a cleaner look without sacrificing their unique attributes: the railroad tracks that run along the city’s main drag, the elevated footbridge that carries pedestrians across them, and the adjacent airport. The new logo incorporates all of these things, with a tidy geometric approach to hold them all together.
In this quick 30-second TV spot for Member One Federal Credit Union Business Services, a kindly ice cream vendor and his pup make it big in Member One’s animated community.