Visit Sandy Springs Brochure

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Visit Sandy Springs Brochure Animation

This Ethic® Creative Works brochure takes the many, many great things about visiting Sandy Springs and distills them down to the details that truly distinguish it: the city’s proximity to Atlanta; high-end shopping, dining, lodging and entertainment; and beautiful, usable, well-maintained natural spaces.

To spotlight each of these attributes, we designed a thoughtful brochure that reveals and redefines various aspects of the destination as each panel is unfolded. Gone are the traditional restaurant listings and hotel charts that are virtually always out of date by the time the brochure hits the rack anyway. That stuff is already on the website! Instead, the brochure is guilelessly aspirational, using genuine destination snapshots to guide the reader through the experience of visiting this photogenic city.

MTB Atlanta

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Ethic® Creative Works provides branding simplification, tagline development, and marketing as needed for one of the premiere non-profit Mountain Biking organizations in the Southeast. MTB Atlanta promotes, designs, develops, and builds most of the trails within the Metro Atlanta region.

CDC’s Healthy Communities Program

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Divisions at the CDC are not permitted to have their own logos, but they are allowed to create a graphic device to be used on their public-facing marketing materials. We designed an icon to represent the interplay of people and the community they live and work in, then paired it with the division’s mission statement to identify them with the market they serve.

East Point Commons

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East Point Commons has been the city of East Point’s de facto gathering place for many years. From fireworks to marches, movies, music, and the arts, this strip of public land has always been the center of the community. When the time came to reimagine its image in preparation for long-awaited development of the space, Ethic used a series of similar but diverse geometric shapes to represent the people of East Point coming together. The vibrant, uplifting colors are a perfect fit for a bright and modern new East Point.

The City of Hapeville

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For a modern city, Hapeville has some deep roots. So when Ethic® Creative Works redesigned their logo, we wanted to give them a cleaner look without sacrificing their unique attributes: the railroad tracks that run along the city’s main drag, the elevated footbridge that carries pedestrians across them, and the adjacent airport. The new logo incorporates all of these things, with a tidy geometric approach to hold them all together.

Member One Membership Benefits

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Ethic® Creative Works provided art direction, design, and from-scratch animation of a series of informational explainer videos for Member One Federal Credit Union. This particular video focuses on Membership Benefits, going into some detail on exactly how a Credit Union works.

Other explainers in the series include Membership Eligibility and Mobile Deposit.

Spin the District

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Spin the District is a series of cycling events that Ethic® Creative Works has been instrumental in conceiving, branding, marketing and promoting since 2018. We named it after its original purpose, which was to add a positive “spin” to people’s flagging perceptions of Southside Atlanta—specifically, the ATL Airport District, an area just outside Atlanta proper, surrounding the airport. There’s nothing actually wrong with the District, but old stereotypes die hard.

So Ethic, along with the District, came up with a plan to showcase the area by drawing the public in for a handful of annual cycling events across various disciplines. Calling it “Spin” was an obvious fit, because bikes, of course. We gave it a graphic logo in red, blue and navy, the brand colors of the District, with a vintage typeface and the image of a bicycle gear. It’s simple, iconic, and effortlessly cool—just like the Southside.

EDGE 7

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Ethic® Creative Works was tasked with creating a logo for EEC’s new analysis and visualization software suite, EDGE 7, which features the ability to extract, display, and interpret weather radar data.

The new logo needed to fit in with the range of current EEC materials and look fresh and modern.

To see more work that we’ve done for EEC, check out the case study.