
Kalahari was one of the first to import Red Tea into the United States. Using the desert themed design from the Rusk packaging – this design was such a hit that Kroger, Publix, Whole Foods and others had up to 5 sku’s on the shelf at a time.

Kalahari was one of the first to import Red Tea into the United States. Using the desert themed design from the Rusk packaging – this design was such a hit that Kroger, Publix, Whole Foods and others had up to 5 sku’s on the shelf at a time.



CD marketing graphics for HUM.
Sustainability is a big part of Gerding Collaborative’s philosophy as leaders in Atlanta architecture. Ethic illustrated this concept with the G and C forming a cyclical icon.



Corporate brochure outlining Miller Zell’s four core competencies. Piece included multiple sales sheets and custom photography of Miller Zell staff, offices and buildings.
Logo design for Wansley Associates Landscape Architects, Inc.

Stationery system for HUM.
Kalahari’s hot Red Tea was such a success that Kalahari introduced their more popular sku’s as a “Ready to Drink”. For a few years the demand for the RTD in Whole Foods was such that Kalahari struggled to keep up with demand.
Pick a card, any card—even a Member One debit card! Our animated TV spot for Member One Federal Credit Union’s Checking Services features a street magician performing close-up magic—and a little bit of real magic—with absolutely no tricks up his sleeve.


What’s a rebranding launch without drama? To reveal the new Yessian identity to the music industry, Ethic used a two-part ad. The teaser ad ran with just a note on the musical staff with the words, “Take Note.” The second ad ran the following week with the new logo in place of the note and the headline, “Take note of our new composition.”
A longtime head of visual merchandising at a prominent department store wanted to strike out on his own to provide brand consulting in the retail space. He wanted his brand to exude professionalism and style, which led us to combine this luxurious dark purple with an elegant typeface.
Logo development and marketing for Debbie Jones Kelly. The key to success as a realtor is being good, of course, but memorable branding helps a ton. DJK Realtors yard signs had custom key holes cut into them so that you could see the home for sale through the hole.
Division for Heart Disease and Stroke Prevention identity system. Also included were two program identites shown at left.