Member One Federal Credit Union treated itself to the Ethic brand refresh treatment at the end of 2023, shortly before sending out its 2023 Annual Report. This robust interactive deliverable gave us the opportunity to showcase some of the new brand features, from eye-catching colors and gradients to the versatile Thread that flows through imagery and connects ideas.
For a closer look at this annual report, access it live on Member One’s website.
When Ascentra Credit Union’s animated mascot Fran needed a break from the endless demands of parenthood and home ownership, Ascentra’s HELOC (home equity line of credit) came to her rescue with a new pool. “Fran is dreaming of lazy days with her favorite floaty, because sHELOC’d it and dropped it on a swimming pool!”
Part of a small series of TV spots featuring a variety of purchases, this thirty-second HELOC commercial was written and created for broadcast, but is versatile enough to be used again online as OTT content.
The sHELOC ad campaign extended beyond video, ultimately showing off Fran’s new pool across print advertising, digital/online banner ads, social media posts, and out-of-home placements like billboards and in-branch plasma screens.
But where did “sHELOC” come from? HELOC products are common across financial institutions, which makes differentiation a challenge in a crowded market. Playing with the phonetic pronunciation of the acronym—he-lock—and attaching it to the idea of “locking in” a lending agreement brought a memorable playfulness to an otherwise dry concept. And of course, once we personalized it for Fran, this naturally became the she-lock that she’d use for her pool, her “she shed” and anything else her animated heart desired.
To help Member One Federal Credit Union’s periodic share certificate offers stand out, Ethic provides new clever headlines with a seasonal twist for billboards, print placements, digital advertising and more.
:30 TV Spot for the Grand Opening of Ascentra’s newest branch. The handmade paperscape was featured in tv, print and web advertising for the Q1 campaign.
Member One Federal Credit Union is all about neighbors helping neighbors. Those with resources to spare can help others get ahead, knowing the favor will be returned when they need it. This 30-second animated TV spot quickly explains Member One’s origins while showing a cute example of the community spirit that makes the Member One neighborhood a better place.
One of our favorite bike shops loves awesome swag, so we’re always happy lend a hand. Here are a few of our favorite cycling jersey designs over the past few years.
Every destination has qualities that draw visitors in. At Ethic, we enjoy the process of figuring out what those are, where they fit together, and how to show visitors the whole picture—in the exact right light.
Ethic’s brochure takes the many, many great things about visiting Sandy Springs and distills them down
to the details that truly distinguish it: the city’s proximity to Atlanta; high-end shopping, dining, lodging
and entertainment; and beautiful, usable, well-maintained natural spaces.
To spotlight each of these attributes, we designed a thoughtful brochure that reveals and redefines
various aspects of the destination as each panel is unfolded. Gone are the traditional restaurant listings
and hotel charts that are virtually always out of date by the time the brochure hits the rack anyway.
That stuff is already on the website! Instead, the brochure is guilelessly aspirational, using genuine
destination snapshots to guide the reader through the experience of visiting this photogenic city.
Branding simplification, tagline development, and marketing as needed for one of the premiere non-profit Mountain Biking organizations in the Southeast. MTB Atlanta promotes, designs, develops, and builds most of the trails within the Metro Atlanta region.
After rebranding the ATL Airport Chamber, Ethic developed this new straight-to-the-point ad campaign.
Divisions at the CDC are not permitted to have their own logos, but they are allowed to create a graphic device to be used on their public-facing marketing materials. We designed an icon to represent the interplay of people and the community they live and work in, then paired it with the division’s mission statement to identify them with the market they serve.
East Point Commons has been the city of East Point’s de facto gathering place for many years. From fireworks to marches, movies, music, and the arts, this strip of public land has always been the center of the community. When the time came to reimagine its image in preparation for long-awaited development of the space, Ethic used a series of similar but diverse geometric shapes to represent the people of East Point coming together. The vibrant, uplifting colors are a perfect fit for a bright and modern new East Point.