General Awareness Campaign

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Southeastern Federal Credit Union is located in the billboard capital of the south, so it was no surprise that our first campaign would have its share of them. In a very saturated banking market, SFCU has over the years struggled with how best to communicate to the community that they can become a member – with a very loose charter that basically encompasses 10 counties, chances are, most can. A general awareness campaign was set in place, using lots of white space and a simple message to help it stand out from a substantial amount of billboard clutter fighting for your attention.

FLOT Topper Packaging

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Flõt (pronounced float) toppers is the latest hi-tech offering from Latexco. Unlike traditional memory foam, this revolutionary topper uses material that makes it feel like you’re floating on your bed and not sinking into it. Starting with the name, Ethic has had its hands dirty in the evolution of the new brand, which includes package design and naming of each product.

Direct Mailer

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Ascentra partnered with Insightful Quantifiable Results (IQR) in 2014 to help review their credit card portfolio. Through the data analytics it was determined their member’s likelihood to respond to a balance transfer and credit line increase offer based on the members spending habits. We built upon the fresh branding look that was developed in 2013, by creating a direct mail campaign focused on increasing credit card usage and retention in return also increasing their credit card portfolio.Separate letters were created that were visually stimulating in order to engage the member and stand out from the traditional form letters. These direct mailers proved to be the best way to engage Ascentra’s Visa owners.

MyMobile Marketing Campaign

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Get Happy with the Ascentra MyMobile App. Ethic named and developed this marketing campaign for Ascentra’s mobile banking app, which is part of their Zip online management suite. MyMobile gives you fast access to your accounts – anytime, anywhere. Campaign included a billboards, print ads, digital marketing and a variety of in branch promotional materials.