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Brand Strategy

Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.

Six West

Naming and identity for a long-awaited mixed use development in College Park.

Ethic’s naming and identity define Sollos as both stylish and smart.

Ethic created a fully-formed sub-brand for Member One Federal Credit Union’s new foundation, Member One Gives.

Branding simplification, tagline development, and marketing for one of the premiere non-profit Mountain Biking organizations in the Southeast.

We designed an icon to represent the interplay of people and the community they live and work in.

We reimagined and redesigned the identity of East Point Commons, the community’s longtime gathering place.

A new, clean logo design for a city with deep historic roots.

Design, development, marketing, and promotion for a series of cycling events to bring attention to Atlanta’s Southside—beginning with the logo.

Logo for EEC’s new analysis and visualization software suite, EDGE 7.

New branding element and tagline for the Division of Adult and Community Health.

New identity for the town of Senoia, Georgia.