Sollos Branding

Sollos is Halco Lighting Technology’s entry into the competitive world of landscape lighting. Building on their expertise as a bulb manufacturer, they designed and engineered this elegant, versatile new line of fixtures
to bring together form, function, and efficiency. Every Sollos fixture works interchangeably with an assortment of Halco lamp technologies, including energy-efficient LED and halogen-xenon bulbs.

Halco engaged Ethic early in the development of this product line to create both the name and brand identity. To separate Sollos from the competition, we introduced an aspirational aesthetic focused on high design, quality, and superior technology. The resulting graphics define Sollos as both stylish and smart – a fresh approach backed by a trusted name in the industry.

Naming Exercise
Logo Development
Color Exploration
Final Branding and Tagline Creation