In this whimsical animated TV spot for Member One Federal Credit Union’s Home Mortgages, a family signs for the home of their dreams.
Roam
Long-term client ValleyStar Credit Union tasked Ethic with creating an online-only banking credit union brand for millennials with a single directive: banking anytime, anywhere, and from any device. We came up with a name that would appeal to a younger, more savvy audience living life on their own terms and on their own time—Roam, banking without limits. A sense of organic, boundless possibility flowed throughout the new brand and creative.
The website, designed for on-the-go mobile users, combines fresh colors, imagery, topographical elements, whimsical icons, and smart copy to create a brand for young adventure seekers. The tagline—“Enjoy the journey”—also pretty neatly sums up our own experience in branding this revolutionary new service.
See more of our Roam branding »
Gateway Arena
Ethic created an identity and branding for a new event center, Gateway Arena @ College Park, in College Park, Georgia. This is a sister brand to the Georgia International Convention Center.
EEC Identity
Despite being the leading innovator in the weather radar industry, EEC’s branding looked downright archaic—and that’s why they called Ethic. We got under the hood to develop a new branding strategy that started with an update to the logo, keeping it familiar while giving it a contemporary new look.
Downtown Live Hapeville
Quick down and dirty event branding for the City of Hapeville’s Downtown Live summer concert series.
Rusk Packaging
Before introducing the US market to Red Tea, Kalahari started with a South African breakfast staple called a Rusk. Used by solders to cross the hot Kalahari desert, the rusk was packed with energy and could last a long time before spoiling. While looking similar to a biscotti, the lack of sweetness unfortunately didn’t appeal to the US market. And while the rusk itself lacked spark the Kalahari packaging was good enough to land several major grocers and enough brand recognition for an easy transition to later products.
Retail Environments
For more than 20 years the partners at Ethic have worked as creative directors, designers and consultants for a large number of Credit Unions, Banks and other financial institutions. Our past experience is a who’s who in the financial industry like Fifth Third Bank, First Union, Bank of America and First Community Credit Union. We’re proud of all of our work, including our complete overhaul of Allegacy Federal Credit Union.
Local Motion
Design, development, marketing, and promotion for an art festival in Hapeville, Georgia. You can read more about Local Motion and additional Southside projects Ethic loves to get their hands dirty in by going here.
Board Game
Board Game for CNN’s America Votes.
RBC Collateral
After a successful launch of a test campaign for the RBC Homeline Plan, Ethic was asked to design a year-long, in-branch marketing campaign that included redesigning all corporate collateral and in-branch promotional materials.
Red Tea Packaging
Kalahari was one of the first to import Red Tea into the United States. Using the desert themed design from the Rusk packaging – this design was such a hit that Kroger, Publix, Whole Foods and others had up to 5 sku’s on the shelf at a time.
HUM CD Marketing
CD marketing graphics for HUM.