Roam Logo


Long-term client ValleyStar Credit Union tasked Ethic with creating an online-only banking credit union brand for millennials with a single directive: banking anytime, anywhere, and from any device. We came up with a name that would appeal to a younger, more savvy audience living life on their own terms and on their own time—Roam, banking without limits. A sense of organic, boundless possibility flowed throughout the new brand and creative.

The website, designed for on-the-go mobile users, combines fresh colors, imagery, topographical elements, whimsical icons, and smart copy to create a brand for young adventure seekers. The tagline—“Enjoy the journey”—also pretty neatly sums up our own experience in branding this revolutionary new service.

See more of our Roam branding »