Brand Strategy

Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.

Brand Awareness

Hyper-focused on brand awareness and memorable advertising, here’s what we did. (Spoiler alert: it worked.)

This digital billboard campaign called out what’s special about each of the cities comprising the ATL Airport District.

A bold campaign for mobile banking.

Billboard for Ascentra Credit Union.

A simple message from ATLroof.com.

Billboard for Ascentra’s Grand Opening and new auto loan rate using the “Paper City” campaign.

Billboard for Ascentra’s ten year, low interest mortgage.

Ethic’s billboard campaign swiftly debunks myths about credit unions.

Get Happy with the Ascentra MyMobile App.

Billboard campaign for Ascentra Credit Union’s “Real Stories” 2014 marketing push. Real people telling real stories of why they love Ascentra.

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