New identity for the town of Senoia, Georgia that was done in advance of their hosting of the Southern Living 2010 Idea House.
Logo design for Jersey’s Sports Bar in Canton, GA. Project included outdoor and indoor signage as well as menus and various other printed pieces.
Identify for Martha’s Roofing.
Logo for Rocket Farm, an for online sports and lottery gaming development company.
Logo for Ascentra’s 10 year fixed rate mortgage.
While being the innovator in the weather radar industry, their branding looked downright archaic – and that’s why they called Ethic. We got under the hood to develop a new branding strategy that started with an update to the logo – keeping it familiar yet giving it a contemporary new look.
In 2006, Alcoa Employees and Community Credit Union, a longstanding Midwestern financial institution, needed to separate from the world’s third-largest aluminum producer. After settling on a new name and logo through an internal process, Ascentra’s VP of Marketing brought in the Ethic team to take over the development of the young brand, and we’ve been nurturing and helping it grow ever since.
A logo gets new life
Since 2006 Ethic had struggled with how to use Ascentra’s logo to its fullest potential. From the first day it was handed to us, we knew we were going to have problems. It was literally unprintable, using color transparencies that at the time struggled to be “ripped” for printing. A very frustrating mistake that honestly should never have been allowed to be approved. With a little creativity and knowledge of the printing process we were able to make a workable solution. As you can see from the before, the iconography looks nice and is visually appealing; using the logo in everyday life was a different matter, in that it could only be used over white. Reluctant to change, we worked for years with what we had.
In 2012, Ascentra brought in a new VP of Marketing, who was very receptive to how we could keep the essence of the brand through a logo design refresh. In the end, the solution was relatively painless; outlines were created around the ascending bubbles and the font was beefed up to be more readable across multiple platforms. Before 2012 Ascentra and Ethic only had a few Credit Union marketing awards to pat themselves on the back with. After Ethic’s logo development, the awards are flooding in and the new, more workable, logo design is the foundation for that success.
Atlanta Cycling had a bit of an identity crisis. They had about as many versions of their logo as they did bikes in the store. Ethic was brought in to take what they had, rework it and send them on their way with a more unified and cohesive look. Project included a refined logo, biz cards, store signage and most importantly a brand style guide to help keep their brand going strong for years to come.