Logo design, product naming and branding for n:Cleans, a full line of household cleaning products that are all non-toxic, biobased, biodegradable, made from a renewable resource, and best of all… they work. Put the power of nature to work for you.
Naming and Logo for a new mattress core line of products. FOM is the latest line of bedding core’s from Latexco, a revolutionary new product with limitless possibilities for the bedding industry.
The Peavey brothers were having difficulty with clients remembering them and in the “I need it now” heating and air biz, that’s unquestionably bad. Ethic was brought in to research a more memorable identity. Shortening their name to PV was the easy switch; the challenge was incorporating their strong attitude towards their industry. PV is more than just “box changers”, they’re Whole Home Performance experts. By using science and the latest testing techniques, PV treats your home as a full harmonious system that runs much like our body – with each major part needing to run smoothly to stay healthy. At PV they believe that if you take care of your system, it will take care of you by keeping you comfortable and healthy. Geometric shapes that resemble multiple rooms, or systems was the anchor to the new brand and by steering clear of your typical heating and air colors, Ethic gave PV the tools to become the leader in changing how you and the industry looks at HVAC systems. PV Heating and Air – The Science of comfort.
TeleSpace, EEC’s newest offering, completes the picture with an integrated system of hardware and software for the collection, processing, display, and distribution of data from the space-based environmental observing system.
For many reasons, Southeastern Federal Credit Union was taking “Federal” out of their name. Seems simple enough, but when you’re a financial institution with numerous branches, ATM locations and a plethora of branded institutional materials, the change can be a daunting task. Knowing everything would need to change, the decision was made to look into a new brand exercise to work through just how far SFCU was willing to move away from their current look. The designs would specifically attempt to make the icon “break out” of its borders and be more dynamic in appearance.
Ethic had already reworked many of SFCU’s brand elements over the past year. We had also just launched their new website and a general awareness campaign – so we new the logo refresh couldn’t be a drastic departure. To add to the mix of obstacles, Southeastern is in a tough credit union market with several well-established community banks and many false preconceptions about credit unions in general. How far should we push then? In the end, through several rounds of exploration of color, iconography and type, the decision was in; minus stronger, more workable colors and subtle changes in type, the logo would stay the same. We could consider the exercise a failure on our part to “woo” them into change. Change would provide us with plenty of new work. Honestly, while we all loved the work we created, any drastic change would be a costly marketing challenge setting everyone back to where we had started the year before… Time to move forward and woo the community with targeted campaigns featuring great rates and undeniable customer service.
Your logo is important – equally important is the material that goes out with your logo. Branding goes well beyond a company logo and a good brand incorporates your company look and style into everything you send out – including your promotional and marketing materials. Here are a few of our favorite internal and external identities we created for Ascentra over the years.