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Marketing On A Strict Budget

Budget and timeline were tight, but the work still needed to stand up against the bigger players in the Oshkosh area.

Brand Strategy

Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.

Brand Awareness

Hyper-focused on brand awareness and memorable advertising, here’s what we did. (Spoiler alert: it worked.)

An illustrated character smiles and waves in front of a wide view of the Roanoke Valley community.

The Member One Community

Member One Federal Credit Union’s animated community drives home the spirit of credit unions.

Ascentra Credit Union: Fran & Friends

Learn more about the Ascentra Credit Union mascot, Fran, and her friends.

Member One Gives

Ethic created a fully-formed sub-brand for Member One Federal Credit Union’s new foundation, Member One Gives.

Member One Annual Report

Member One Federal Credit Union’s 2023 Annual Report gave us the opportunity to showcase some of the new brand features.

Ascentra's animated mascot Fran floating in a pool as part of a HELOC campaign by Ethic.

Ascentra – sHELOC TV Spot

See how Ascentra’s Fran uses a HELOC to get a break from the daily grind.

Member One “Make It Rain”

To help Member One Federal Credit Union’s periodic share certificate offers stand out, Ethic provides new clever headlines with a seasonal twist for billboards, print placements, digital advertising and more.

Member One Neighbors TV Spot

Credit unions are all about neighbors helping neighbors, and so is this animated TV spot.

Member One Membership Eligibility

Art direction, design, animation and final production of Member One Federal Credit Union’s latest explainer videos.

Member One Membership Benefits

Ethic created this Membership Benefits info video to explain how a Credit Union works.

OUR TEAM + YOUR TEAM?