The message behind these TV spots is symbolic, yet straightforward.
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Member One – 2024 Spring Deposit Campaign
Giving the audience something to enjoy—goats in trees, sloths, a cute dog—without wasting a bunch of time selling.
MoreMember One – TV spot – Stronger Together
This wholesome credit union television ad tells the simple story.
MoreMarketing On A Strict Budget
Budget and timeline were tight, but the work still needed to stand up against the bigger players in the Oshkosh area.
MoreBrand Strategy
Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.
MoreBrand Awareness
Hyper-focused on brand awareness and memorable advertising, here’s what we did. (Spoiler alert: it worked.)
MoreThe Member One Community
Member One Federal Credit Union’s animated community drives home the spirit of credit unions.
MoreAscentra Credit Union: Fran & Friends
Learn more about the Ascentra Credit Union mascot, Fran, and her friends.
MoreMember One Gives
Ethic created a fully-formed sub-brand for Member One Federal Credit Union’s new foundation, Member One Gives.
MoreMember One Annual Report
Member One Federal Credit Union’s 2023 Annual Report gave us the opportunity to showcase some of the new brand features.
MoreAscentra – sHELOC TV Spot
See how Ascentra’s Fran uses a HELOC to get a break from the daily grind.
MoreMember One “Make It Rain”
To help Member One Federal Credit Union’s periodic share certificate offers stand out, Ethic provides new clever headlines with a seasonal twist for billboards, print placements, digital advertising and more.
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