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Financial

Member One Open Doors

Member One – TV campaign – Opening Doors

Posted on April 22, 2025April 22, 2025 by ethicdev

The message behind these TV spots is symbolic, yet straightforward.

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Video, Financial
Member One Goats

Member One – 2024 Spring Deposit Campaign

Posted on April 22, 2025April 22, 2025 by ethicdev

Giving the audience something to enjoy—goats in trees, sloths, a cute dog—without wasting a bunch of time selling.

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Advertising, Video, Financial
Member One Stronger Together

Member One – TV spot – Stronger Together

Posted on April 22, 2025 by ethicdev

This wholesome credit union television ad tells the simple story.

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Video, Financial
Winnebago Community Credit Union

Marketing On A Strict Budget

Posted on June 20, 2024June 20, 2024 by ethicdev

Budget and timeline were tight, but the work still needed to stand up against the bigger players in the Oshkosh area.

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Case Study, Financial Advertising, Animation, TV Spot
Member One Credit Union

Brand Strategy

Posted on June 20, 2024June 20, 2024 by ethicdev

Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.

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Case Study, Branding, Financial TV, Competitive Analysis, Brand Messaging, Mood Boards, Billboard, Branding
Ascentra Logo

Brand Awareness

Posted on June 20, 2024June 20, 2024 by ethicdev

Hyper-focused on brand awareness and memorable advertising, here’s what we did. (Spoiler alert: it worked.)

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Case Study, Financial Radio, Email Marketing, Billboard, TV Spot, Branding
An illustrated character smiles and waves in front of a wide view of the Roanoke Valley community.

The Member One Community

Posted on January 3, 2024June 17, 2024 by ethicdev

Member One Federal Credit Union’s animated community drives home the spirit of credit unions.

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Case Study, Financial
Fran & Friends

Ascentra Credit Union: Fran & Friends

Posted on June 16, 2022June 16, 2022 by ethicdev

Learn more about the Ascentra Credit Union mascot, Fran, and her friends.

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Case Study, Financial

Member One Gives

Posted on June 18, 2024June 20, 2024 by ethicdev

Ethic created a fully-formed sub-brand for Member One Federal Credit Union’s new foundation, Member One Gives.

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Advertising, Identity, Web, Financial
Member One Annual Report 2023

Member One Annual Report

Posted on June 18, 2024June 18, 2024 by ethicdev

Member One Federal Credit Union’s 2023 Annual Report gave us the opportunity to showcase some of the new brand features.

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Financial
Ascentra's animated mascot Fran floating in a pool as part of a HELOC campaign by Ethic.

Ascentra – sHELOC TV Spot

Posted on January 3, 2024June 17, 2024 by ethicdev

See how Ascentra’s Fran uses a HELOC to get a break from the daily grind.

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Video, Financial

Member One “Make It Rain”

Posted on June 18, 2024June 20, 2024 by ethicdev

To help Member One Federal Credit Union’s periodic share certificate offers stand out, Ethic provides new clever headlines with a seasonal twist for billboards, print placements, digital advertising and more.

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Advertising, Environmental, Financial
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