Stationery system for ireside.
National Forum Identity
Logo for the Heart Disease & Stroke Prevention National Forum conference.
Reliance Stationery
Stationery system for Reliance Financial.
smithdalia.com
Website for Atlanta-based Smith Dalia Architects. Development included a custom CMS to manage projects, staff and other site data.
Launch Site
Ascentra Brochure System
Brochure system for Ascentra Credit Union.
TWC MMAF AD
We designed The Weather Channel’s print ad for digital advertising around a simple reminder: there’s a reason weather.com is the top mobile content site in the U.S., and a partnership can get your brand in front of millions of people.
ATLroof.com Billboard
A simple message from ATLroof.com.
DHDSP Tradeshow Displays
DHDSP (Department of Heart Disease and Stroke Prevention) needed an eye-catching trade show display for their yearly general wellness seminars and conferences—and that’s just what Ethic gave them.
Product Catalog and Brochure
Sollos is Halco Lighting Technology’s entry into the competitive world of landscape lighting. Building on their expertise as a bulb manufacturer, they designed and engineered this elegant, versatile new line of fixtures
to bring together form, function, and efficiency. Every Sollos fixture works interchangeably with an assortment of Halco lamp technologies, including energy-efficient LED and halogen-xenon bulbs.
Halco engaged Ethic early in the development of this product line to create both the name and brand identity. To separate Sollos from the competition, we introduced an aspirational aesthetic focused on high design, quality, and superior technology. The resulting graphics define Sollos as both stylish and smart – a fresh approach backed by an trusted name in the industry.
Halco Tradeshow
A unique booth design to help Halco stand out.
Product Catalogs
Lamp and Ballast Catalogs. Project included in-house product and abstract photography.
Halco Print Ad
When we were hired to develop an advertising campaign for Halco’s energy-efficient LED product line, we saw the opportunity to tackle that problem. Ethic proposed a graphic strategy that would reinforce brand recognition and value. With strong, consistent design, we established the visual standards needed to modernize and streamline the Halco look across all media. The resulting work won an award for “Most Memorable Brand Campaign” from TED Magazine, the leading trade publication in the lighting industry.
