Cloud 10

Because cloud 9 ain’t enough.

Ethic was tasked with naming, branding and marketing a new line of mattress toppers as a potential consumer based product for Latexco. Cloud 10 mattress toppers present a new level of comfort that allow consumers to rise above the annoying problems that plague traditional memory foam toppers, offering a true transformation in comfort.

Updated Brand Packaging

After dominating the Red Tea market for years, Kalahari was starting to feel the pressure of competition from the major players in the tea industry. With little capital left, Kalahari came to us for one last stand. Ethic’s new design, in our eyes, was the cream of the crop – unfortunately, soon after design approval, Kalahari packed it in and called it a day. It’s disappointing to see something you’ve worked so hard on not come to fruition, but that’s sometimes the name of the game.