For a modern city, Hapeville has some deep roots. So when Ethic redesigned their logo, we wanted to give them a cleaner look without sacrificing their unique attributes: the railroad tracks that run along the city’s main drag, the elevated footbridge that carries pedestrians across them, and the adjacent airport. The new logo incorporates all of these things, with a tidy geometric approach to hold them all together.
Member One Membership Eligibility
Member One Federal Credit Union tasked Ethic with the art direction, design, animation and final production of their latest informative explainer video. This particular video breaks down Membership Eligibility.
Other videos in the series include Membership Benefits and Mobile Deposit.
Member One Membership Benefits
Art direction, design, and from-scratch animation of a series of informational explainer videos for Member One Federal Credit Union. This particular video focuses on Membership Benefits, going into some detail on exactly how a Credit Union works.
Other explainers in the series include Membership Eligibility and Mobile Deposit.
Spin the District
Spin the District is a series of cycling events that Ethic has been instrumental in conceiving, branding, marketing and promoting since 2018. We named it after its original purpose, which was to add a positive “spin” to people’s flagging perceptions of Southside Atlanta—specifically, the ATL Airport District, an area just outside Atlanta proper, surrounding the airport. There’s nothing actually wrong with the District, but old stereotypes die hard.
So Ethic, along with the District, came up with a plan to showcase the area by drawing the public in for a handful of annual cycling events across various disciplines. Calling it “Spin” was an obvious fit, because bikes, of course. We gave it a graphic logo in red, blue and navy, the brand colors of the District, with a vintage typeface and the image of a bicycle gear. It’s simple, iconic, and effortlessly cool—just like the Southside.
EDGE 7
Ethic was tasked with creating a logo for EEC’s new analysis and visualization software suite, EDGE 7, which features the ability to extract, display, and interpret weather radar data.
The new logo needed to fit in with the range of current EEC materials and look fresh and modern.
To see more work that we’ve done for EEC, check out the case study.
DACH Identity
New branding element and tagline for the Division of Adult and Community Health.
Senoia Identity
New identity for the town of Senoia, Georgia. This was created in advance of their hosting of the Southern Living 2010 Idea House.
PV Heating and Air Logo
The Peavey brothers were having difficulty with clients remembering them. In the “I need it now” heating and air biz, that’s unquestionably bad.
Ethic was brought in to research and develop a more memorable identity. Shortening their name to PV was the easy switch; the challenge was incorporating their strong attitude towards their industry.
PV is more than just “box changers.” They’re whole home performance experts. PV uses science and the latest testing techniques, because they understand that your home is a fully harmonious system. Much like the human body, every major part needs to run smoothly in order to stay healthy. At PV, they believe that if you take care of your system, it will take care of you—by keeping you comfortable without breaking the bank.
Anchoring the new brand are geometric shapes that resemble multiple rooms or systems. By steering clear of your typical heating and air colors, Ethic gave PV the tools to lead the way in changing how heating and air customers look at HVAC systems.
PV Heating and Air – The Science of Comfort.
Ride & Fly Trails
Development of a new system of “ATL Gateway” trails around Hartsfield-Jackson Atlanta International Airport, including design for this new trail marker system for MTB Atlanta.
Imagine flying into the world’s busiest airport, and within minutes, hiking, jogging or biking away on trails surrounded by old growth oak, large rock formations and small streams—all without ever getting in a car. That’s the vision of MTB Atlanta’s Ride and Fly MTB Experience.
Dick Lane Velodrome Logo
Identity for the Dick Lane Velodrome – one of only 22 active velodromes in the United States.
Hevea Grove Logo
Naming and branding of a new high-end latex mattress line for de Courcy & Company.
Kalahari Logo
Identity for Kalahari Limited, one of the first companies to import Red Tea into the United States.
Take a look at the logo in use.