Roam

Posted on by ethicdev

Long-term client ValleyStar Credit Union tasked Ethic with creating an online-only banking credit union brand for millennials with a single directive: banking anytime, anywhere, and from any device. We came up with a name that would appeal to a younger, more savvy audience living life on their own terms and on their own time—Roam, banking without limits. A sense of organic, boundless possibility flowed throughout the new brand and creative.


The website, designed for on-the-go mobile users, combines fresh colors, imagery, topographical elements, whimsical icons, and smart copy to create a brand for young adventure seekers. The tagline—“Enjoy the journey”—also pretty neatly sums up our own experience in branding this revolutionary new service.

See more of our Roam branding »

Spin the District

Posted on by ethicdev

Spin the District is a series of cycling events that Ethic has been instrumental in conceiving, branding, marketing and promoting since 2018. We named it after its original purpose, which was to add a positive “spin” to people’s flagging perceptions of Southside Atlanta—specifically, the ATL Airport District, an area just outside Atlanta proper, surrounding the airport. There’s nothing actually wrong with the District, but old stereotypes die hard.

So Ethic, along with the District, came up with a plan to showcase the area by drawing the public in for a handful of annual cycling events across various disciplines. Calling it “Spin” was an obvious fit, because bikes, of course. We gave it a graphic logo in red, blue and navy, the brand colors of the District, with a vintage typeface and the image of a bicycle gear. It’s simple, iconic, and effortlessly cool—just like the Southside.

EDGE 7

Posted on by ethicdev

Ethic was tasked with creating a logo for EEC’s new analysis and visualization software suite, EDGE 7, which features the ability to extract, display, and interpret weather radar data.

The new logo needed to fit in with the range of current EEC materials and look fresh and modern.

To see more work that we’ve done for EEC, check out the case study.

Ride & Fly Trails

Posted on by ethicdev

Development of a new system of “ATL Gateway” trails around Hartsfield-Jackson Atlanta International Airport, including design for this new trail marker system for MTB Atlanta.

Imagine flying into the world’s busiest airport, and within minutes, hiking, jogging or biking away on trails surrounded by old growth oak, large rock formations and small streams—all without ever getting in a car. That’s the vision of MTB Atlanta’s Ride and Fly MTB Experience.