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latest work

PV Heating - Cooling - Plumbing Logo

PV Heating, Cooling & Plumbing Logo

Posted on July 25, 2014January 13, 2025 by ethicdev

Learn how Ethic revamped the identity of PV Heating and Air.

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Identity latest work, Branding, Logo

"Real Stories" TV Spot – Caitlin

Posted on September 9, 2014February 3, 2022 by ethicdev

Real stories from members singing the gospel of their favorite financial institution.

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Video credit union, financial, latest work, Animation, TV Spot

ValleyStar Animation

Posted on September 18, 2014June 17, 2024 by ethicdev

New Name. Same great credit union. Say hello to ValleyStar.

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Video, Financial financial advertising, credit union, financial, latest work, Animation

Financial Brochures

Posted on November 2, 2014June 30, 2021 by ethicdev

Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand.

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Print credit union, financial, Financial Marketing, Brochure, latest work

HELOC TV Advertising

Posted on February 25, 2015June 30, 2021 by ethicdev

Development of a 30 second animated TV advertising spot for Ascentra’s HELOC loan. Ethic created a full print and digital marketing campaign for the launch.

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Video financial advertising, credit union, financial, latest work, Animation, TV Spot
Annual Report

ValleyStar Annual Report

Posted on March 17, 2015June 17, 2024 by ethicdev

First annual report since the rebrand, Ethic used messaging with new and historic imagery to ease existing members concerns, while attracting new members.

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Print, Financial credit union, financial, Financial Marketing, latest work, Annual Report
ValleyStar Brand Development

Brand Development

Posted on March 18, 2015June 17, 2024 by ethicdev

Continued brand development for ValleyStar Credit Union’s name change, which included setting brand rules and establishing new branding elements

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Advertising, Financial credit union, financial branding, financial, latest work, Print Advertising, Brand Development

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