PV Heating and Air Logo

Learn how Ethic revamped the identity of PV Heating and Air.

"Real Stories" TV Spot – Caitlin

Real stories from members singing the gospel of their favorite financial institution.

ValleyStar Animation

New Name. Same great credit union. Say hello to ValleyStar.

Financial Brochures

Eight years after the Ascentra rebrand, it was time to freshen up their brochures to fit more into the evolution of the corporate brand.

HELOC TV Advertising

Development of a 30 second animated TV advertising spot for Ascentra’s HELOC loan. Ethic created a full print and digital marketing campaign for the launch.

ValleyStar Annual Report

First annual report since the rebrand, Ethic used messaging with new and historic imagery to ease existing members concerns, while attracting new members.

Brand Development

Continued brand development for ValleyStar Credit Union’s name change, which included setting brand rules and establishing new branding elements

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