Brand Strategy

Ethic worked to redefine Member One’s goals, messaging, and attitude, with a fresh brand makeover to tie it all together.

Brand Awareness

Hyper-focused on brand awareness and memorable advertising, here’s what we did. (Spoiler alert: it worked.)

Branding simplification, tagline development, and marketing for one of the premiere non-profit Mountain Biking organizations in the Southeast.

We designed an icon to represent the interplay of people and the community they live and work in.

We reimagined and redesigned the identity of East Point Commons, the community’s longtime gathering place.

A new, clean logo design for a city with deep historic roots.

Design, development, marketing, and promotion for a series of cycling events to bring attention to Atlanta’s Southside—beginning with the logo.

New identity for the town of Senoia, Georgia.

Learn how Ethic revamped the identity of PV Heating and Air.

Ethic designed a new trail marker system for MTB Atlanta.

Identity for Kalahari Limited.

Logo for a high-end outdoor lighting fixture company.